Strong4Life Says Parents are Killing Kids: Is Their Campaign Too Extreme?
by Jennifer Chait, 02/22/12In August 2011 Children’s Healthcare of Atlanta kicked off a grim, yet realistic and highly controversial anti-obesity campaign. The Children’s Stop Childhood Obesity campaign includes billboards, ads and commercials across the Atlanta area and is meant to help raise awareness about childhood obesity and to improve the health of overweight and obese children. The ads and commercials are stark black and white with punctuated red text, showing pictures of overweight children and highlighting some of the social and health problems they face. The ads have created quite a stir over the last year, and now the campaign, which you can check out on the Strong4Life website has released a new, even harsher commercial that’s sure to cause even more controversy. Keep reading to see the new commercial.





















































